Sotheby’s International Realty Canada offers essential marketing tips and information to help families and individuals sell their home at the ideal price and timeframe in today’s market. No matter where you’re located or what your budget is, our specialized expertise can help you get started on your next real estate endeavour.

If you would like to receive a comprehensive guide on selling a home, download our complimentary Home Sellers’ Guide.

General Guidelines

In general, homebuyers and real estate investors seek the least expensive property in the best neighborhood they can afford but at the best value. Repairs and improvements should be made so the property shows well and is consistent with the neighborhood’s standards and preferences. At the same time, you should minimize capital investments and over-improvements that may not be recovered from the sale. If you have an older property, you may wish to get a professional home inspection before putting your home on the market. This will help you identify and address any major repairs that may be required. Unless you are prepared to significantly compromise on price, some home repairs are essential. These include repairs to broken mechanical and heating systems, siding and gutters, broken appliances, major fixtures, and structural deficiencies such as leaky roofs. Cosmetic improvements, including fresh paint and landscaping, are quick and affordable ways to help a home “show” better and often result in positive returns.

Exterior Updates

The first thing you may want to assess is the exterior, as this is often the first impression for any potential buyer and is often what piques their interest in the first place. Once the for sale sign appears on your property, the first thing passersby view is the exterior. Several things you’ll want to consider:

  • Repair loose siding, damaged roof shingles, eaves, gutters and cracked windows for your home and garage.
  • Secure loose shutters and awnings.
  • Wash windows, gutters, mailboxes and doors.
  • Repair cracked pavement and walkways on your property.
  • Ensure lawns and gardens are attractive and well maintained.
  • Sweep the entryway, porch and sidewalks daily.

Interior Updates

 While your exterior might be what draws potential buyers in, it’s often the case that the interior is what locks them in. Before you consider taking property photos, having open houses or walk-through appointments, ensure you take these steps:

  • One of the fastest and most cost-effective ways to update a home is with a fresh coat of paint. Repaint walls in a neutral colour with broad consumer appeal.
  • Kitchen and bathroom renovations often result in a positive return on dollars invested. Consult your realtor for advice based on your property type and neighbourhood.
  • Repair all broken appliances, fixtures, lighting and hardware, such as dripping faucets and showerheads, sticky doors, cracked tiles and broken appliances.
  • Steam clean carpets or replace them if necessary.
  • Depersonalize your home so potential buyers can envision living in it. Remove personal photos, memorabilia and collections.
  • Keep in mind that cluttered rooms and storage areas give the impression that they are much smaller than their actual size. Remove clutter from all areas and if necessary, put furniture and personal items into off- site storage.
  • Clean every room thoroughly.

Condominium Documents

If you are selling a condominium, you’ll also need to prepare the detailed documentation relating to your unit and strata corporation in advance, as potential buyers and investors will request them in advance of writing an offer or before removing “subjects” on a contract of purchase and sale. These include:

  • Title search
  • Registered strata plan
  • Financial statements of the strata corporation
  • Property disclosure statement
  • Building envelope report
  • Strata and AGM minutes for the past two years
  • Other legal documentation required for your jurisdiction

Your real estate agent can assist with gathering all of this documentation for you.  If you would like to receive all of our Home Selling Essentials now, please download our complimentary Home Sellers’ Guide.

Data is supplied by Pillar 9™ MLS® System. Pillar 9™ is the owner of the copyright in its MLS®System. Data is deemed reliable but is not guaranteed accurate by Pillar 9™.
The trademarks MLS®, Multiple Listing Service® and the associated logos are owned by The Canadian Real Estate Association (CREA) and identify the quality of services provided by real estate professionals who are members of CREA. Used under license.